mobile phones | two generations of mobile phones for muji | 2004

first generation:
pursuit of simple life. self communicating interface.
receive  > answer

second generation:
pursuit of simple life. self communicating interface + free emotional expressing.
take a picture > write a message> send digital postcard

first design concept:
Suggesting a fundamental review of products from the consumers’ viewpoint.
Defining core function of the product. No frills. limited artificial colors.